The Showcase : season 1

for The Creators Cohort

Produced|Directed|Shot|Edited

At Create Stories, we made a series of 9 films, each documenting a renowned Architect or Firm and one of their latest milestone projects.

These films offer a unique perspective, sharing the architect's insights resonating with architects, students, and architecture enthusiasts alike.

This involved finding a way to get in touch with the Designers. Selling them on our idea and explaining what is required of them

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After finalising the project, we collaborated with the designers to craft the narration script.

The script was carefully tailored to fit the video's duration while ensuring a smooth and efficient flow.

Here are a few details to keep in mind while you'll prepare the write up (voice over) of the project. Please note that you'll be talking about the project in this video and it is not just a written down script. The details that you'll be handing over to us will give us a good direction in how to go about the shoot and will dictate the shot type and style so please make sure to include elements that are important to both you and the project. We will be laying emphasis on the project in itself and not on the firm as such, although an introduction (your name and the firm's name) and a line or two about your firm would be needed.

This is a small breakdown of the word count per project. Please feel free to manipulate this according to the necessary project (in case the project is very context heavy or more emphasis needs to be given to the client and their requirements) please feel free to reshuffle the word count making sure the total word count overall stays the same.

Introduction - 25 words

Site and context - 100 words

Client and brief - 100 words

Project - 500 words

Average total video length - 6 minutes

Average voice over - 5 minutes

Average sponsors and Create Studio branding - 1 minute

We then planned the shoot days around the designer's availability, project readiness, and weather conditions to optimise natural lighting and minimise the budget.

We carefully selected outfits that complemented the project.

Emphasising choices from the subjects' existing wardrobes to keep costs low while maintaining a cohesive visual appeal.

The shoot days were executed efficiently, adhering closely to the script to ensure efficiency and prevent any extension, keeping costs under control.

Apart from the trailer shown at the start, we built anticipation by cleverly editing responses from all the architects and stitching them together into a compelling interview teaser.

We then planned out a posting schedule for each of these Films. There was a teaser, interview, trailer followed by the final Film.

The whole series was well recieved by the audience pertaining to the architecture community, building clients & home owners, university students, renowned architects & their large followings, upcoming industry experts

12 M

Total audience reached

900K

Cumulative Interactions